E- Pitti

Huge Underground Business is the new creative project by two young Italian designers, Alessandro and Jamila, who have chosen Florence as their adopted town, the city of Italian style par excellence, a perfect representation of a continuously evolving cultural mix and the cradle of a new youth language.

HUB as a connection, direct recognisability of a quality product. A perfect combination of tradition, modernism and avant-garde street style. Huge Underground Business is about focus on details, on materials. It is the definition of a new sportswear.

Pure underground style with a strong Vintage flavour, a language that aspires to become the very inspiration and voice of the new young trend. Huge Underground Business presents genderless items, expressing an ironic, aware dress sense.


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